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Radio Ad
Effectiveness Lab Publications, since February
2002. Peacock Research, Inc., is responsible for overseeing all research done by
the Radio Advertising Effectiveness Lab,
including authoring all RAEL publications. These documents
include:
Engagement, Emotions, and the Power of Radio [New 6/07]
Radio and the Internet: Powerful Complements for Advertisers
Personal
Relevance Two: Radio's Receptive Ad Environment
Radio's ROI Advantage
The Benefits of Synergy: Moving Money Into Radio
Personal Relevance, Personal Connections: How Radio Ads Affect
Consumers
RAEL Research Compendium
RAEL White Papers
RAEL Case Studies
All publications are available for
free at the RAEL website:
Visit RadioAdLab.org
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"Staying Tuned"
Conference, February 5, 2008,
Toronto, Canada. Mr. Peacock was invited to
present the Radio Ad Lab's latest research,
"Engagement, Emotions, and the Power of Radio"
at this large annual Canadian media research
conference.
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Advertising Research
Foundation, "Audience [ME]asurement
2.0," June 26–27, 2007, New York City. Mr.
Peacock and co-authors Scott Purvis and Richard
Hazlett (Gallup &
Robinson) previewed the results from RAEL's
newest study, submitted to the ARF as "Radio &
TV Ad Engagement In Context." This new study
was also
introduced to the radio industry at the
following conference by the name adopted by the
Radio Ad Lab, "Engagement, Emotions, and the
Power of Radio":
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Interep Radio Symposium,
"Radio: New Century, New Directions, New
Opportunities," June 28, 2007, New York City.
Mr. Peacock and the RAB's Mary Bennett joined
this prestigious all-day symposium at Bear
Stearns' headquarters in New York to provide
further information about the new Radio Ad Lab
study on how consumers engage subconsciously
with radio advertising, "Engagement, Emotions,
and the Power of Radio."
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Admap magazine,
"Radio and the consumer's mind," July/August
2007. This article summarizes the first two new
studies in the Radio Ad Lab's latest series of
primary research projects about how radio ads
work.
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New York Forum on Radio, "RADIO:
On-Air, On-Line, On-Site," March 15, 2007,
New York City. Mr. Peacock joined the RAB's Mary
Bennett in presenting the latest research from the Radio Ad
Effectiveness Lab.
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RAB Annual Conference,
Dallas, TX, February 2007: Mr. Peacock joined
Mary Bennett in presenting RAEL's newest study (Radio
and the Internet: Powerful Complements for
Advertisers) at a combined press
conference/meeting session. At the RAEL website
(http://RadioAdLab.org),
there is a replay of the webcast of that
presentation (slides and audio).
That presentation was followed by a special presentation of
RAEL's Personal Relevance Two results
that focused on the findings for Black and
Hispanic respondents.
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Advertising Week, New York City, October
27, 2006. Mr. Peacock and the RAB's Mary Bennett unveiled the Radio Ad
Effectiveness Lab's newest research, Personal Relevance Two: Radio's
Receptive Ad Environment, before almost 150 members of the press and the
advertising and investing communities at the Bloomberg building in New York.
Please see RadioAdLab.org for more information on this project.
View video of this presentation in Windows Media Player format.
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NAB Radio Show,
Dallas, Texas, September
21, 2006. Mr. Peacock joined the RAB's Mary Bennett in presenting a summary
of the Radio Ad Effectiveness Lab's new research program for 2006-2006, Radio and the Consumer's Mind: How Radio Works.
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Excellence 2006: ESOMAR World Research Papers,
published by ESOMAR, Amsterdam, The Netherlands, 2006, ISBN 92 831
0190 1. Mr. Peacock's paper, Radio's ROI Advantage, was included in
this hardcover edition of "a selection of the best papers presented at the
ESOMAR Congress and ESOMAR conference events held in 2005. These papers have
been selected on the basis of their merit in contributing to excellence and
best practice in international research."
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New York Forum on Radio, "New Rules for
Radio," March 15, 2006, New York City. Mr. Peacock presented Radio's ROI Advantage, the Radio Ad Effectiveness Lab's award-winning
large-scale test of how radio's ROI compares to television.
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RAB Annual Conference, Dallas, TX,
February 2006. Mr. Peacock joined Mary Bennett in presenting an update on
the progress of the Radio Advertising Effectiveness Lab to a well-attended
session at this annual radio conference.
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Advertising Week, New York City, October 2005. Mr.
Peacock joined Mary Bennett in presenting an
update on the progress of the Radio Advertising Effectiveness Lab to two
separate seminars at the Museum of Television and Radio.
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NAB Radio Show, Philadelphia, PA,
October 2005. Mr.
Peacock joined Mary Bennett in presenting an
update on the progress of the Radio Advertising Effectiveness Lab to a
workshop at this major annual radio conference.
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ESOMAR/ARF Worldwide Audience Measurement (WAM) Conference,
Montreal, Canada, June 22, 2005. Mr. Peacock was the co-author of a Radio Ad
Effectiveness Lab paper presented at this WAM conference, and the paper was
selected as the
best of the day's radio session, which
also triggered a nomination for the John and Mary
Goodyear Award for the best paper presented at an
ESOMAR event during 2005. The paper is called
Radio's ROI Advantage
, and it
presented results from the first-ever public test in the U.S. of radio’s
real-world return on investment compared to television, based on a six-month
BehaviorScan© test in four markets with multiple major U.S. advertisers.
Additional information on this study is available at the Radio Ad
Effectiveness Lab website,
http://RadioAdLab.org.
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RAB Annual Conference, Atlanta,
GA,
February 2005. Mr.
Peacock joined Mary Bennett in presenting an
update on the progress of the Radio Advertising Effectiveness Lab to a
workshop at this major annual radio conference.
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NPR Guide to Radio Audience Estimates: What
They Are, Where They Come From, And How To Use (And Not Use) Them,
published by National Public Radio, January 2005. Peacock Research created
this introductory guide for users of radio audience data at the request of
National Public Radio, which distributed it as a single document and as
discrete chapters to NPR member stations. NPR Research graciously allowed us
to post
this link here as well.
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ARF Week of
Workshops, New York City, September 24, 2003. Mr. Peacock presented another Radio Ad Effectiveness Lab Case Study to the "Mixed Media
Strategies" Workshop at this conference. A version of the paper was also
published as Case Study #2 by the
Radio Ad Effectiveness Lab.
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ARF-ESOMAR Worldwide Audience Measurement Conference,
Los Angeles, June 2003. Mr. Peacock co-authored a paper with Kaki Hinton and
Branch Watkins of Pfizer Inc. for presentation at this international conference.
The paper presents details on a Pfizer proprietary test that was shared with
RAEL, and was published by RAEL as
Case Study
#1.
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Media
Research Club of Chicago, Chicago IL, May 13,
2003. The MRCC requested that Mr. Peacock provide an update on the activities of
the Radio Advertising Effectiveness Laboratory (http://radioadlab.org).
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Radio
Advertising Bureau Annual Conference, New Orleans, January 2003. Mr.
Peacock joined his co-authors Mary Bennett and Jerry Lee in presenting an update
on the progress of the Radio Advertising Effectiveness Lab to the annual
conference of the RAB.
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Advertising
Research Foundation's Multimedia Communications Workshop, Chicago, IL, November 1, 2001. Mr. Peacock co-presented a
paper authored in consultation with George Ivie, Executive Director of the Media
Rating Council. The paper is entitled, "Fusion: Standards, Guidelines, and
Disclosure," and it summarizes the MRC's recommendations on how the
marketplace should evaluate database integration products. Mr. Peacock was the
primary author of those guidelines, in consultation with MRC members and
research suppliers.
Download: ARF Workshop Paper, .PDF format (63K)
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TAP/LA AdWatch 2000 Seminar,
Mexico City, Mexico, April 4,
2000. Mr. Peacock presented a paper called "Ratings: The Basics of TV
Metering," on how to assess the quality of TV ratings services using
meters. The audience included many representatives of international cable
networks and operators, and international advertising agencies and advertisers.
Download:
AdWatch Paper with Slides Embedded, .PDF format (1.47 MB)
Download:
AdWatch Paper with Text Only, .PDF format (125K)
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Advertising Research Foundation’s Television Research
Workshop, New York, NY, October 28, 1999. Mr. Peacock presented a paper
co-authored with Mr. Erwin Ephron which contrasts the television data from the
MRI service with that of Nielsen.
Download:
Peacock/Ephron ARF Paper in .PDF format (205K)
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Advertising
Research Foundation’s Television Research Workshop, New York, NY, October 28, 1998. Mr. Peacock and his co-author,
Federico Enriquez of Turner Broadcasting, presented their paper entitled,
"Television Ratings in Mexico—Lessons Learned for International
Users."
Download:
Peacock/Enriquez ARF Paper in .PDF format (161K)
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ESOMAR Worldwide Media Research Seminar,
Mexico City,
Mexico, October 19, 1998. Mr. Peacock presented a paper co-authored with Owen
Charlebois, President and CEO of BBM Bureau of Measurement (Toronto), entitled,
"Not all JICs are Created Equal: Learning from the Canadian
Experience."
Download:
Peacock/Charlebois ESOMAR Paper in .PDF format (117K)
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New York
Radio and TV Research Council, June 15, 1998.
Mr. Peacock was asked to moderate a panel entitled, "New Metering Systems
for a Changing Television World." Other speakers included representatives
from Nielsen, SRI, and Arbitron.
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Advertising Age Magazine, May 25, 1998. Mr. Peacock provided a
Guest Column entitled, "Web Measurement Needs Quality Data." It concerned the
need for traditional survey-research quality factors in panel measurement of
Internet usage.
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Media Research Club of Chicago, November
11, 1997. Mr. Peacock spoke to this group’s November lunch meeting on the
subject of local television audience measurement.
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BBM Vancouver Meter Awareness Day, October 1997. Mr. Peacock
was one of four featured speakers at this half-day conference. Sponsored by BBM,
the session served as an introduction to television meters for the Vancouver
market.
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Worldwide Readership Research Symposium 8,
Vancouver, Canada, October 1997. Mr. Peacock co-authored and co-presented a
paper on response rate research in collaboration with staff from Simmons
Research.
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NAB 100+ Exchange Convention, September
20, 1997, New Orleans, LA. Mr. Peacock moderated a panel on television research
at the NAB’s conference for smaller-market broadcasters. The panel was called
"Finding the Lost Viewers: Television Diary Initiatives."
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New York Radio and TV Research Council, June 16, 1997, New
York, NY. Mr. Peacock was part of a three-person panel discussing,
"Statistical Issues Facing Media Researchers, Now and in the Future."
Other panelists included Barry Cook, SVP/Chief Research Officer, Nielsen Media
Research, and Dr. Martin Frankel, Consultant to MRI and Professor, Baruch
College, New York.
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ARF Electronic Media and Research Technologies Workshop XV,
December 3, 1996, New York, NY. Mr. Peacock served as a "discussant" on a
panel devoted to the adequacy of coincidentals as a validation tool for
television measurement.
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Institute for International Research Conference, "Using
Consumer Insight to Build a Global Presence,"
October 25, 1996, New
York, NY. Mr. Peacock was invited to present a paper entitled, "So Quality’s
Important—Now What?" The paper discussed the fundamental building blocks
of quality in international media research.
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3rd Radio Montreux International Radio
Symposium, Montreux, Switzerland, June 6-9, 1996. Mr. Peacock
appeared on a panel of experts discussing electronic measurement possibilities
for radio.
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ARF/ESOMAR Worldwide Electronic and Broadcast Audience Research
Symposium, San Francisco, California, April 1996. Mr. Peacock
presented a paper as part of the "Research Design and Execution" panel.
Co-authored with Thomas W. White of Arbitron, the paper was called "Radio
Station Competition and the Population: Are Samples Aligned with the Need?"
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| Mr. Peacock also spoke often on behalf
of The Arbitron Company through 1995, including as
co-author of the "best paper" at the first
ARF/ESOMAR Worldwide Broadcast Audience Research
Symposium in Toronto. The items above are those
which occurred since the founding of Peacock
Research, Inc. |
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