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New from Peacock Research:
Engagement, Emotions, and the Power of Radio
at
http://RadioAdLab.org.
Peacock Research is proud to contribute 5-10% of
its gross revenue to charitable causes.
Click to call me for free
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Peacock Research, Inc., is in the business of
optimizing the value of survey and media research
through objective, expert, ethical consultation with
the purchases or managers of that research. We're
celebrating our eleventh year in business in 2007.
The
client of Peacock Research gains assurance that his
or her investments in research are grounded in
optimal methodological quality and reliability, with
the maximum possible contribution to business
decision-making.
Services include:
- Strategic Consultation: Advising
businesses on their research strategies.
- Research Program Evaluation:
Assessment of existing research programs for
value, appropriateness, and outsourcing
opportunities.
- Critiques of Existing or Planned
Research: Reviews of external research
services for research soundness and value.
- Research Contract Oversight: Client
representation to research suppliers.
- In-House Program Enhancement:
Training on research methods, and refinement of
in-house research techniques.
- Expert Witness Services: Counsel and
courtroom services concerning survey research
and media ratings methodology.
Peacock Research maintains its objectivity in
part by not being a direct provider of primary
research. While some clients may retain Peacock
Research for field study oversight, it has no vested
interest in whether research is conducted. The only
concern is whether the research is appropriate to
the client's need.
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Photo by Stan Barouh |
James Peacock is the President of Peacock
Research, Incorporated. The company was
founded in early 1996, and it provides a
full range of management and technical
consulting to purchasers and managers of
survey and media research. Mr. Peacock
serves as Consultant to the Media Rating
Council (formerly the EMRC), among other
clients. |
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Prior to founding his own firm, Mr. Peacock was
The Arbitron Company’s Vice
President of Research, where he led the departments that were responsible for
all methodology research at Arbitron, including mail and telephone survey
methods, demographic and statistical research, and the development of survey and
panel methods for new measurement technologies. In addition, he and his staff
were responsible for day-to-day responses to customer inquiries on
methodological issues, and for relations with industry research organizations.
Mr. Peacock was with Arbitron for fourteen years, all in the methodological
research program; he was Director of Research from November 1987 to January of
1995, when he was promoted to Vice President.
Prior to Arbitron, Mr. Peacock was employed for seven years by the
Susquehanna Broadcasting Company, a group owner of numerous radio stations. As
their Assistant Director of Research, he provided ratings analysis and developed
primary research methods for music evaluation for the Radio Division.
Mr. Peacock is co-inventor of an Arbitron
patent covering several approaches to portable electronic survey methods.
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