Peacock Research, Inc.

Expert, Ethical Consultation in Media Research

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 CURRENT CLIENTS

Current Clients Include:

  • Media Rating Council. Peacock Research has a long-term retainer with this industry accreditation association. Mr. Peacock works with the MRC in a variety of capacities, including accreditation activities for international services and multimedia measurement suppliers. Prior to the MRC contract, Peacock Research also served as consultant to Ernst & Young/Tampa, the auditors for all MRC accreditations. Contact: George Ivie (MRC Executive Director, +1-212-972-0300, or by email).

  • Radio Advertising Effectiveness Lab (www.RadioAdLab.org). This nonprofit research organization is dedicated to improving the industry's understanding of how radio advertising works. RAEL is sponsoring a series of new research projects on radio advertising through industry funding from numerous industry contributors. Peacock Research was retained by RAEL to conduct a thorough literature search on this subject, and to provide ongoing technical consulting to the Research Committee. Contact: Ms. Mary Bennett (EVP, Radio Advertising Bureau, Vice-Chair RAEL Research Committee, +1-248-994-7678, or by email).

  • The Weather Channel. The research department of TWC has retained Peacock Research to assist in the enhancement of research practices within the organization. Contact: Mr. Ned Greenberg (VP/Ad Sales Research, +1-212-893-2223 or by email).

  • National Public Radio. The NPR Research Department is working with Peacock Research, Inc., to assess and enhance how audience data are used within the organization. Contact: Jackie Nixon (Director, Audience and Corporate Research, +1-202-513-2818, or by email).

  • Gerson Lehrman Group. Mr. Peacock serves as an on-call industry expert in media research for the GLG Media Council. Gerson Lehrman Group Councils connect diverse teams of independent experts with decision-makers at corporations, non-profit organizations and the investment community. For two years, Mr. Peacock has achieved Leader status with GLG, only available to those with a GLG CouncilRank in the top 5% of their global network.

     Profile: James Peacock

 

 

 OTHER PAST CLIENTS
  • BBM Canada. This not for profit, member-owned tripartite industry organization provides Canada's TV people meter system, diary surveys for 100+ radio and television markets, and a variety of syndicated and custom research studies. BBM consulted with Peacock Research on its request for proposals (RFP) for electronic measurement of television in Canada. Contact: Jim MacLeod (President and CEO, +1-416-847-2001, or send email.)

  • The Pew Charitable Trusts: This well-known nonprofit organization in Philadelphia retained Peacock Research to provide an internal evaluation of the media research used by one of its grant recipients.

  • Discovery Communications. Peacock Research was retained by this well-known cable network group to assist in the analysis and interpretation of audience data from Latin America.

  • Television Association of Programmers/Latin America. For several years, this association of international cable networks contracted with Peacock Research for regular evaluation of and interaction with television research suppliers in Latin America.

  • Rider Bennett Egan & Arundel. This Minneapolis law firm engaged Peacock Research to provide counsel and expert-witness services in an employment case involving radio ratings data.

  • HBO Latin America. The HBO Latin America Group consulted with Peacock Research to assist in planning the special research needs of their noncommercial pay-TV channels.

  • Microsoft. In 1999 and 2000, Microsoft used the services of Peacock Research to assist in the evaluation and improvement of international Internet audience measurement services, including in Europe and Japan.

  • Media Metrix/RelevantKnowledge, Inc.  RelevantKnowledge retained Peacock Research in February 1997 to provide ongoing methodological consultation for their Internet/Web audience measurement product. Peacock Research also consulted for Media Metrix, the company which acquired RelevantKnowledge in 1998.