Peacock Research, Inc.

Media Rating Council. Peacock Research has a long-term retainer with this industry accreditation association. Mr. Peacock works with the MRC in a variety of capacities, including accreditation activities for international services and multimedia measurement suppliers. Prior to the MRC contract, Peacock Research also served as consultant to Ernst & Young/Tampa, the auditors for all MRC accreditations. Contact: George Ivie (MRC Executive Director, +1-212-972-0300, or by email).

Radio Advertising Effectiveness Lab (www.RadioAdLab.org). This nonprofit research organization is dedicated to improving the industry's understanding of how radio advertising works. RAEL is sponsoring a series of new research projects on radio advertising through industry funding from numerous industry contributors. Peacock Research was retained by RAEL to conduct a thorough literature search on this subject, and to provide ongoing technical consulting to the Research Committee. Contact: Ms. Mary Bennett (EVP, Radio Advertising Bureau, Vice-Chair RAEL Research Committee, +1-248-994-7678, or by email).

The Weather Channel. The research department of TWC has retained Peacock Research to assist in the enhancement of research practices within the organization. Contact: Mr. Ned Greenberg (VP/Ad Sales Research, +1-212-893-2223 or by email).

National Public Radio. The NPR Research Department is working with Peacock Research, Inc., to assess and enhance how audience data are used within the organization. Contact: Jackie Nixon (Director, Audience and Corporate Research, +1-202-513-2818, or by email).

Gerson Lehrman Group. Mr. Peacock serves as an on-call industry expert in media research for the GLG Media Council. Gerson Lehrman Group Councils connect diverse teams of independent experts with decision-makers at corporations, non-profit organizations and the investment community. For two years, Mr. Peacock has achieved Leader status with GLG, only available to those with a GLG CouncilRank™ in the top 5% of their global network.

 

BBM Canada. This not for profit, member-owned tripartite industry organization provides Canada's TV people meter system, diary surveys for 100+ radio and television markets, and a variety of syndicated and custom research studies. BBM consulted with Peacock Research on its request for proposals (RFP) for electronic measurement of television in Canada. Contact: Jim MacLeod (President and CEO, +1-416-847-2001, or send email.)

The Pew Charitable Trusts: This well-known nonprofit organization in Philadelphia retained Peacock Research to provide an internal evaluation of the media research used by one of its grant recipients.

Discovery Communications. Peacock Research was retained by this well-known cable network group to assist in the analysis and interpretation of audience data from Latin America.

Television Association of Programmers/Latin America. For several years, this association of international cable networks contracted with Peacock Research for regular evaluation of and interaction with television research suppliers in Latin America.

Rider Bennett Egan & Arundel. This Minneapolis law firm engaged Peacock Research to provide counsel and expert-witness services in an employment case involving radio ratings data.

HBO Latin America. The HBO Latin America Group consulted with Peacock Research to assist in planning the special research needs of their noncommercial pay-TV channels.

Microsoft. In 1999 and 2000, Microsoft used the services of Peacock Research to assist in the evaluation and improvement of international Internet audience measurement services, including in Europe and Japan.

Media Metrix/RelevantKnowledge, Inc.  RelevantKnowledge retained Peacock Research in February 1997 to provide ongoing methodological consultation for their Internet/Web audience measurement product. Peacock Research also consulted for Media Metrix, the company which acquired RelevantKnowledge in 1998.