Current Clients Include:
Media Rating Council. Peacock Research has a long-term retainer with this industry accreditation
association. Mr. Peacock works with the MRC in a variety of capacities, including accreditation activities
for international services and multimedia measurement suppliers. Prior to the MRC contract, Peacock
Research also served as consultant to Ernst & Young/Tampa, the auditors for all MRC accreditations.
Contact: George Ivie (MRC Executive Director, +1-212-972-0300).
National Public Radio. The NPR Research Department works with Peacock Research, Inc., to
assess and enhance how audience data are used within the organization. Contact: Lori Kaplan (Deputy
Director, Audience and Corporate Research, +1-202-513-2811).
The Weather Channel. The research department of TWC has retained Peacock Research to assist in
the enhancement of research practices within the organization. Contact: Mr. Ned Greenberg (VP/Ad
Sales Research, +1-212-893-2223).
The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf
of non-profit organizations and government agencies. The Ad Council's Research team worked with
Peacock Research on a project to enhance its knowledge of radio station usage of public service
announcements. Contact: Anne Wagner (+1-212-984-1985).
Radio Advertising Effectiveness Lab. This nonprofit research organization sponsored a series of
major research projects on radio advertising through industry funding from numerous industry
contributors. Peacock Research supervised all research and authored all major publications of this
group. Contact: Jerry Lee (Owner WBEB-FM, RAEL Research Committee Chair, +1-610-667-8400).
BBM Canada. This not for profit, member-owned tripartite industry organization provides Canada's TV
people meter system, diary surveys for 100+ radio and television markets, and a variety of syndicated
and custom research studies. Most recently, BBM consulted with Peacock Research on its request for
proposals (RFP) for electronic measurement of television in Canada. Contact: Jim MacLeod (President
and CEO, +1-416-847-2001).
Gerson Lehrman Group. Mr. Peacock served as an on-call industry expert in media research for the
GLG Media Council. Gerson Lehrman Group Councils connect diverse teams of independent experts
with decision-makers at corporations, non-profit organizations and the investment community. Mr.
Peacock achieved Leader status with GLG, only available to those with a GLG CouncilRank™ in the top
5% of their global network.
The Pew Charitable Trusts: This well-known nonprofit organization in Philadelphia retained Peacock
Research to provide an internal evaluation of the media research used by one of its grant recipients.
Discovery Communications. Peacock Research was retained by this well-known cable network
group to assist in the analysis and interpretation of audience data from Latin America.
Television Association of Programmers/Latin America. For several years, this association of
international cable networks contracted with Peacock Research for regular evaluation of and interaction
with television research suppliers in Latin America.
Rider Bennett Egan & Arundel. This Minneapolis law firm engaged Peacock Research to provide
counsel and expert-witness services in an employment case involving radio ratings data.
HBO Latin America. The HBO Latin America Group consulted with Peacock Research to assist in
planning the special research needs of their pay-TV channels.
Microsoft. In 1999 and 2000, Microsoft used the services of Peacock Research to assist in the
evaluation and improvement of international Internet audience measurement services, including in
Europe and Japan.
Media Metrix/RelevantKnowledge, Inc. RelevantKnowledge retained Peacock Research in
February 1997 to provide ongoing methodological consultation for their Internet/Web audience
measurement product. Peacock Research also consulted for Media Metrix, the company which acquired
RelevantKnowledge in 1998.
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