The client of Peacock Research gains assurance that his or her investments in media research are grounded in optimal methodological quality and reliability, with the maximum possible contribution to business decision-making. Services include: Strategic Consultation: Advising businesses on their research strategies. Research Program Evaluation: Assessment of existing research programs for value, appropriateness, and outsourcing opportunities. Critiques of Existing or Planned Research: Reviews of external research services for research soundness and value. Research Contract Oversight: Client representation to research suppliers. In-House Program Enhancement: Training on research methods, and refinement of in-house research techniques. Expert Witness Services: Counsel and courtroom services concerning survey research and media ratings methodology. Peacock Research maintains its objectivity in part by not being a direct provider of primary research. While some clients may retain Peacock Research for field study oversight, it has no vested interest in whether research is conducted. The only concern is whether the research is appropriate to the client's need.